Job Details

Director, Public Relations

Kern Community College District


Salary: $110,679.78 - $156,387.63 Annually

Job Type: Full Time

Job Number: FY24-2501087

Location: Bakersfield, CA

Department:

Basic Function


Under the direction of the Executive Director of Communications and Marketing or assigned supervisor, the Director of Public Relations will manage the college's public relations initiatives. This position involves building and maintaining relationships with media, community, and community leaders, creating and curating impactful content and delivering compelling storytelling that positively shapes the conversation surrounding the college. The director will help develop and implement comprehensive media relations strategies that align with the college's mission, vision, and values. These strategies will cover internal and external communications, including reputation management, crisis communication, social media management, content development, and event planning.

Representative Duties

1. Lead external public relations and develop internal communication strategies and marketing initiatives.
2. Develop and execute an annual communication and public relations plan to reach key stakeholders, conveying the unique positioning of the college to drive brand awareness and develop a positive reputation.
3. Supervise the Marketing and Public Relations team to ensure program success and efficiency.
4. Serve as the point of contact for media inquiries, proactively engaging with reporters and journalists, particularly in the education space.
5. Collaborate with the Executive Director or assigned supervisor and senior leadership to craft strategic messaging for speeches, presentations, and earned media opportunities.
6. Assist with crisis communication, including preparing talking points, statements, and responsive media strategies for key college leadership.
7. Oversee the creation of presentations for both internal and external audiences, ensuring alignment with the college's messaging and branding strategy.
8. Assist and implement a content distribution plan to ensure content reaches the right audience through various channels.
9. Provide technical expertise to the college president, vice presidents, and support staff regarding communication and public relations; advise on current and future marketing issues impacting the college, its personnel, and operations.
10. Write and edit copy for a wide range of publications and communication vehicles, including the Bakersfield College website, brochures, invitations, emails/mailings, magazines, reports, newsletters, etc.
11. Manage content such as graphics, photography, video, and text to ensure it remains relevant, current, and has a consistent style and voice; ensure appropriate metadata is maintained for the content; manage the clearance and proofreading processes for all college content publishing.
12. Monitor and assist with managing an annual budget.
13. Manage and maintain college social media presence. Utilize analytics to assess performance and adapt strategies as needed. Train faculty and staff on appropriate use of social media; monitor social media channels to ensure compliance with guidelines.
14. Assist in recruitment, selection, orientation, and evaluation of support staff in the marketing department.
15. Distribute news releases to all appropriate media, act as liaison between faculty, staff, and media, arrange news conferences, television and radio appearances, and news interviews.
16. Perform other job-related duties as assigned.

Minimum Qualifications

• Bachelor's Degree from an accredited college/university, or equivalent, preferably in public relations, journalism, communication or marketing. Proof of significant experience in public relations, marketing or media may be substituted in lieu of degree requirement.
• Minimum 3 years' experience in public relations, marketing, and communications
• Demonstrated sensitivity to and understanding of the diverse academic, socioeconomic, cultural, ethnic, and disability backgrounds of community college students and employees.

Knowledge and Abilities

Knowledge of:

Terminology, best practices, and procedures involved in developing, implementing, and conducting public relations, strategic communications, marketing and brand awareness activities.

Digital marketing tools and content management systems.

Principles, practices, and techniques involved in the research, organization, composition, and design of news releases, newsletters, and informational materials.

Methods of collecting and organizing data.

Mastery of interpersonal skills and discretion in high pressure situations.

Print and electronic media.

Command of the English language; correct usage of grammar, spelling, punctuation, and vocabulary.

Operation of computers, desktop publishing equipment, and appropriate software.

Record-keeping and report preparation techniques.

Public speaking techniques.

Ability to:

Apply both creative and strategic thinking.

Collaborate effectively in a team environment while also leading and functioning autonomously.

Edit and proofread, with impeccable attention to detail.

Employ excellent written and verbal communication skills.

Craft compelling narratives and manage media relations.

Prepare and deliver oral and written presentations.

Meet and confer with personnel, administrators, students, and the public to collect and distribute information for publication and promotion.

Monitor applicable federal, state, and local legislation affecting College operations and activities.

Learn the college organization, operations, policies, and objectives.

Work harmoniously with varying people and groups.

Analyze situations accurately and implement an effective course of action.

With minimal direction, plan and organize work around schedules and timelines.

SALARY RANGE

$ 110,679.78 - $ 156,387.63 Annually

Maximum Entry Level Salary: $116,282.94 Annually

SPECIAL INSTRUCTIONS

First Review of Applications: Complete application packets will be accepted until the position is filled; but those received by February 10, 2025, are assured consideration. The College reserves the right to extend time limits or reinitiate the recruitment/selection process at any point.

Completed application packet MUST include:

• Completed Online Application for Employment form
• Current resume
• Letter of interest (Cover Letter)
• Copy of legible transcripts
• List of five (5) professional references - Listed on application

It is the applicant's responsibility to redact (or remove) any personal information from all documents prior to uploading. This includes Social Security Numbers, Date of Birth, and any photos of the applicant.

Foreign Degree: Applicants with foreign degrees from colleges or universities outside of the United States must have their coursework evaluated by a professional association that is a member of the National Association of Credential Evaluation Services (NACES) or Academic Credentials Evaluation Institute, INC. (ACEI). A copy of the evaluation must be submitted with your on-line application. Applicants who require reasonable accommodation to participate in the selection process should contact Human Resources to make the necessary arrangements. EEO Plan 2021-2024 (Download PDF reader)

Note: The District is strongly committed to achieving staff diversity and the principles of equal employment opportunity. The District encourages a diverse pool of applicants and does not discriminate on the basis of national origin, religion, age, gender, gender identity, gender expression, race or ethnicity, color, medical condition, genetic information, ancestry, sexual orientation, marital status, physical or mental disability, pregnancy, or because he/she is perceived to have one or more of the foregoing characteristics, or based on association with a person or group with one or more of these actual or perceived characteristics or any other characteristic protected by federal, state or local law, in any of its policies, procedures or practices. Discrimination Free Work Environment

The District does not provide sponsorship for authorization to work in the United States. Work authorization should be established at the time of application submission



All applicants must apply online at https://www.schooljobs.com/careers/kccd/jobs/4807367/director-public-relations. Emails will not be accepted.




jeid-0f6955f6c0c18548904bb4b8f2a58665







Copyright 2024 Jobelephant.com Inc. All rights reserved.

Posted by the FREE value-added recruitment advertising agency